“The importance of trademarks in esports” – my guest article on Streamer News
It’s hard to overstate the importance of trademark protection in esports. However, esports competitors are failing at protecting their trademarks and branding.
I recently wrote about this issue on Streamer News. In the article, I discuss what trademarks are, the current trademark landscape in the esports industry, and some of the reasons why trademark registration is vital for esports competitors and teams.