July 26, 2016 In Blog, Trademark, Video Game Law
“The importance of trademarks in esports” – my guest article on Streamer News
It’s hard to overstate the importance of trademark protection in esports. However, esports competitors are failing at protecting their trademarks and branding.
I recently wrote about this issue on Streamer News. In the article, I discuss what trademarks are, the current trademark landscape in the esports industry, and some of the reasons why trademark registration is vital for esports competitors and teams.
Check out the full article here. For more information on how you or your esports team can benefit from trademark protection, contact me to set up a free consultation.